SEO Coaching
SEO coaching for people who’d rather learn it than outsource it forever.
Who This Is For
SEO coaching is a great fit if you:
- want to understand SEO without drowning in jargon
- need personalized strategy and support
- want to know what to focus on first
- are managing your own website or marketing
- need accountability and expert feedback
- want to make smarter SEO decisions going forward
What Coaching Can Help With
Common coaching topics include:
- on-page SEO
- local SEO
- content strategy
- keyword targeting
- blog strategy
- website structure
- title tags and meta descriptions
- internal linking
- SEO priorities
- understanding what is helping and what is not
My Processes
Clear, fast, and built so you actually know what’s happening at every stage. SEO should make sense to the business owner, not just the person doing the work. We focus on what matters, fix what’s costing you, and build a plan you can actually run with.
1. Roast Your Site
Before we change a single thing, I dig into what’s actually happening on your site. What’s ranking, what’s invisible, what’s quietly bleeding traffic, and what’s making people bounce. You’ll get the unfiltered version. If something’s broken, I’ll tell you. If something’s working, I’ll tell you that too.
2. Pick the Fights Worth Picking
Not every SEO issue matters. Some of what audits flag is technically a problem but practically a nothingburger. We focus on the fixes that move actual money. The keywords with real intent. The pages closest to converting. If a fix isn’t going to change your business, it goes to the bottom of the list.
3. Fix the Stuff That Pays
In coaching, this is where I teach you to do it. We start with the highest-impact stuff first. Title tags, internal linking, content rewrites, technical cleanup, local SEO, whatever’s holding you back. You’ll know what we did, why we did it, and how to do it again next time.
4. Build the Lead
Once we’re competing, we keep the pressure on. This is where most SEO efforts die because people stop after the cleanup. We don’t. We expand. New content for keywords your competitors are sleeping on, internal links pushing authority where it converts, optimization for the searches actually bringing in business.
5. Stay Ranked
Ranking is one thing. Staying ranked is the harder game. By the end, you won’t need me on retainer. You’ll have the systems, the playbook, and the confidence to run your own SEO. That’s the whole point.
SEO COACHING IS FOR YOU IF
If you've ever sat through an SEO call and walked away more confused than when you started, that's not on you. That's on the industry. SEO has been gatekept behind jargon, inflated retainers, and "experts" who can't show you a single result for years. Coaching with me is the opposite of that. We meet, I look at your site, I tell you exactly what to fix and why it matters, and you can message me between calls when something breaks or you're not sure if a "guru" on TikTok knows what they're talking about. (Spoiler: usually they don't.) I've coached psychiatrists, plastic surgeons, vacation rental brands, private chefs, wedding professionals, accountants, wellness brands, real estate businesses, fishing charters, and a long list of local service providers. None of them got the same playbook. Cookie-cutter SEO is why most small businesses are invisible online, and I refuse to run mine that way.
Monthly Coaching
Monthly Coaching — $1,500/month For business owners who want steady support without the chaos.
- 2 60-minute SEO coaching sessions each month
- Personalized SEO audit with priority fixes
- Custom SEO strategy based on your business goals
- Clear direction on what to focus on first
- Unlimited SEO reviews and feedback between sessions
- Private chat support
- Session recordings and homework after each coaching call
Best for: Business owners who want consistent guidance, can implement on their own between calls, and prefer a slower, steadier pace.
Weekly Coaching
Weekly Coaching — $3,000/month For business owners who want momentum, accountability, and faster results.
- 4 60-minute coaching sessions each month
- Personalized SEO audit and priority recommendations
- Custom strategy built around your business goals
- Step-by-step guidance on what to tackle first
- Unlimited SEO reviews and feedback between sessions
- Private chat support
- Session recordings and homework after each call
Best for: Business owners ready to seriously go after their SEO, or who want hands-on accountability while they build the habit.
Frequently Asked Questions
Who is SEO coaching best for?
Business owners who want to actually understand what’s happening with their SEO instead of paying someone to do it in a black box. If you’re hands-on, want to learn, and prefer transparency over being managed, this is for you.
Do I need to know anything about SEO before starting?
Nope. Most of my coaching clients show up knowing the word “keyword” and that’s about it. I meet you where you are, and we build from there. The whole point of coaching is that you don’t need to be an expert going in. You’ll be one going out.
What if I already have a website?
Even better. We work with what you’ve got. I’ll review what’s actually serving you, what’s quietly costing you, and we’ll prioritize fixes for the site as it stands. You don’t need to redesign or rebuild to start ranking.
Is coaching better than done-for-you SEO?
Depends on what you want. If you want to learn it, own it, and stop paying someone forever, coaching is the move. If you want it handled in the background and you don’t care about understanding it, done-for-you is faster. I do both, but I’ll never push you into the wrong one for your situation.
Do you work with businesses in different industries?
Yes. I’ve coached psychiatrists, plastic surgeons, vacation rental brands, private chefs, accountants, real estate professionals, fishing charters, wellness businesses, and a long list of others. The fundamentals of SEO are the same across industries. The strategy is what gets customized.
How long until I see results?
Most SEO changes take 4-12 weeks to show up in rankings. Some show up faster, especially if your site has fundamental issues we can fix in week one. If anyone tells you they can rank you in two weeks, run. They’re either lying or about to do something Google will penalize you for.
How is this different from buying a $497 SEO course?
A course is a pile of information. Coaching is information plus someone reviewing your specific work, catching mistakes, answering questions, and adjusting strategy when something isn’t working. Most courses end up unfinished. Coaching gets you across the finish line because you have someone in your corner.
What if I'm not techy?
Most of my coaching clients are not techy. That’s why they’re hiring a coach instead of buying a course. We move at your pace, I explain the why behind every recommendation, and I never assume you know what something means. If you can use a website, you can do SEO with the right guidance.
How do we actually meet?
Zoom. Recorded if you want. You also get private chat support between sessions, so anytime something pops up in your week (“hey, is this a good keyword?” or “Google made this change, am I screwed?”) you can just message me.